How Can You Choose The Perfect Custom Sign Design And Installation For Your New (Or Existing) Business?

Advertising has gone through a digital evolution. How we access and employ our marketing tactics has changed. However, digital influences only extend so far. Businesses still rely on the guideposts of traditional techniques (like sign design) as the backbone of creating an instantly identifiable brand.

Brand identity is both physical and digital. The signage choice of a company or business is where those components can be brought together. The brand choices you make now are the ones that will turn recognition into retention, and retention into a household name.

The Number one rule: Size doesn't fit all with advertising

For the marriage of physical and digital advertising to work, there are a few rules every business must learn and follow. The first of which is 1) every sign has to be customized to fit a purpose. While cookie-cutter templates and DIY tips or tricks have momentary appeal, they quickly become lackluster when held up against the quality of branded design. Why? In a word, optimization.

That word, "optimization," raises a lot of eyebrows, but it isn't something that search engine think tanks pulled out of thin air. The concept is another carry-over from physical advertising mediums. Long before there were search engine rankings to worry about, businesses knew they had to be seen before a customer could find them. Sign optimization not only enhances those things that identify a business, it also includes the techniques for displaying a sign in a unique and interesting way that grabs the public’s attention.

Good sign design optimizes a client's:

  • Name
  • Logo
  • Brand

Your sign (whether it's a billboard, an awning, or a lighted marquee-only) has a few seconds to grab and hold the attention of passersby. Expert signage knows how to solicit public attention and appeal.

Intentional design: choosing to be in someone else's shoes is a must for successful sign creation and display

Successfully commanding the public’s attention demonstrates an understanding of and connection with your target audience. It means designing for the at-a-glance crowd. Ask yourself a few simple, yet vital, questions that puts you in their shoes.

  • Where is a person coming from? Are they driving to a different destination? Are they specifically looking for your business? Are they lost? Whether a person stores the provided information for later, needs it now, or discovers it by chance; you want your sign to be as accessible and as visible as possible.
  • Speaking of accessibility; how readable is your sign? Can it be seen from a distance? Is it legible? Don't try to crowd too much into the space. Ask an intriguing question, use contrasting color, use negative space in your logo design; these things draw attention in without losing it to information overload.
  • Too much information kills good advertising. Use your advertising to get someone in the door, then give them information about your business.

Just like the information on the sign needs to fit the canvas, the sign itself needs to fit the space or structure it's being designed for.

An attractive and well-designed sign should not be missed, so make sure it won't be. Put it on a building or billboard with an unobstructed sight line for passing traffic, then test your placement by driving toward it from all directions and angles. That way, the effectiveness of your sign is as undeniable as it is unavoidable.

Finally, let's talk about the bottom line.

Perhaps the best thing about custom designed signs is that they can be custom-fitted to your budget as well as your advertising needs.

AAA Signs of Amarillo, Texas offers all-inclusive on-site estimates for every client. This is a commitment that hasn't changed since 1957. Our techniques may evolve, but that doesn't change what we value most. Experience the true value of advertising for yourself, contact us today to get your free estimate. Give us a call at (806) 353-3536, or peruse our website to check out our full line of sign design, manufacturing and installation capabilities and options.

Services by AAA signs of Amarillo

AAA Signs of Amarillo is locally owned and operated. Our parent company, Hi Plains Canvas, has been in business for 59 years. Our sign business derived from our customers' needs. As our customers' needs increased we developed the skills and knowledge needed so that we could repair, service and build new signs as Amarillo grew. We have knowledgeable salesmen and creative designers to work with our customers to make the perfect sign for your business.


Living in the Panhandle creates certain problems with signs that most sign companies don’t understand. With our high winds and hailstorms you need a strong, sturdy sign. Our in-house manufacturing gives us more control over the strength of the signs. Good quality products are what we strive to produce.


AAA Signs has a highly skilled staff of designers to help you develop your ideas or create something for you. Anything from elegant to off the wall.

Installation and Service

AAA Signs installs our own products and subcontracts with out of town sign companies to install for them. AAA Signs services all the Panhandle and surrounding areas. We can handle all your sign service needs.

Digital Printing

Digital printing adds depth and color to your sign. Photo quality prints catch your customers' eyes.

Neon Signs

Our neon shop can repair or create a new neon sign for you.


AAA Signs employs skilled welders who are trained in new fabrication and repairs. Metal & aluminum signs are no problem. We are equipped to handle the job. We have certified welders on staff.

Electrical Service

AAA Signs has the experience and knowledge to handle all your electrical sign needs, such as parking lot lights, photo cells, security lighting and lit wall signs on neon. From ground level to several stories high, AAA Signs is here to take care of your lighting needs. AAA Signs conforms to UL Standards. We meet or exceed all electrical codes ensuring that your business's electrical signage conforms to all local and state codes. Our technicians are licensed through TSCEL.

Cabinet Signs

Cabinet signs are a great choice for strip malls or individual stores to advertise their name. They are internally illuminated with an acrylic face or a flexible face. Multiple lines of text can be used along with logos or services offered. Many options are available to our customers as far as design and style.