Advertising has gone through a digital evolution. How we access and employ our marketing tactics has changed. However, digital influences only extend so far. Businesses still rely on the guideposts of traditional techniques (like sign design) as the backbone of creating an instantly identifiable brand.
Brand identity is both physical and digital. The signage choice of a company or business is where those components can be brought together. The brand choices you make now are the ones that will turn recognition into retention, and retention into a household name.
For the marriage of physical and digital advertising to work, there are a few rules every business must learn and follow. The first of which is 1) every sign has to be customized to fit a purpose. While cookie-cutter templates and DIY tips or tricks have momentary appeal, they quickly become lackluster when held up against the quality of branded design. Why? In a word, optimization.
That word, "optimization," raises a lot of eyebrows, but it isn't something that search engine think tanks pulled out of thin air. The concept is another carry-over from physical advertising mediums. Long before there were search engine rankings to worry about, businesses knew they had to be seen before a customer could find them. Sign optimization not only enhances those things that identify a business, it also includes the techniques for displaying a sign in a unique and interesting way that grabs the public’s attention.
AAA Signs of Amarillo is locally owned and operated. Our parent company, Hi Plains Canvas, has been in business for 59 years. Our sign business derived from our customers' needs. As our customers' needs increased we developed the skills and knowledge needed so that we could repair, service and build new signs as Amarillo grew. We have knowledgeable salesmen and creative designers to work with our customers to make the perfect sign for your business.
Living in the Panhandle creates certain problems with signs that most sign companies don’t understand. With our high winds and hailstorms you need a strong, sturdy sign. Our in-house manufacturing gives us more control over the strength of the signs. Good quality products are what we strive to produce.
AAA Signs has a highly skilled staff of designers to help you develop your ideas or create something for you. Anything from elegant to off the wall.
AAA Signs installs our own products and subcontracts with out of town sign companies to install for them. AAA Signs services all the Panhandle and surrounding areas. We can handle all your sign service needs.
Digital printing adds depth and color to your sign. Photo quality prints catch your customers' eyes.
Our neon shop can repair or create a new neon sign for you.
AAA Signs employs skilled welders who are trained in new fabrication and repairs. Metal & aluminum signs are no problem. We are equipped to handle the job. We have certified welders on staff.
AAA Signs has the experience and knowledge to handle all your electrical sign needs, such as parking lot lights, photo cells, security lighting and lit wall signs on neon. From ground level to several stories high, AAA Signs is here to take care of your lighting needs. AAA Signs conforms to UL Standards. We meet or exceed all electrical codes ensuring that your business's electrical signage conforms to all local and state codes. Our technicians are licensed through TSCEL.
Cabinet signs are a great choice for strip malls or individual stores to advertise their name. They are internally illuminated with an acrylic face or a flexible face. Multiple lines of text can be used along with logos or services offered. Many options are available to our customers as far as design and style.